5 reasons why Metro.co.uk is the best news site… in the world!

1. It made Hoque cry with laughter  << Hoque, before he watched this >> Dad on school run can’t help laughing at pupil’s slipping on ice   2. There’s always something surprising worth talking about The homeless woman who hid in a man’s closet for a year   3. It’s entertaining… it even makes the budget…… Continue reading 5 reasons why Metro.co.uk is the best news site… in the world!

How to rebrand content sites

Rebranding often goes hand in hand with a change in business strategy or content strategy. As my previous post discussed, big changes are risky. Incremental changes lets you validate you’re on the right track. Fortunately for content sites, content is relatively easy to experiment with. You can try out a new strategy on a small scale. We’ve…… Continue reading How to rebrand content sites

How to rebrand high-traffic websites

Avoid “big bang” rebrands – they are high risk (as these examples illustrate). It’s better to do things incrementally – that way you can validate that you’re on the right track. Lean Startup offers a wealth of suggestions on how to do this but here’s one more… Captain Random Imagine you want to rebrand Old Corp as New Corp. Why…… Continue reading How to rebrand high-traffic websites