How much could personalisation increase engagement? Here is my best guess at engagement for 100 stories on a typical news homepage. (I estimate that relevant stories have a CTR of 15% as opposed to 10%). 30 stories relevant tag/category. 4.5 interesting 70 stories not relevant. 7 interesting TOTAL: 11.5 interesting With a mix of personalisation and curated: 60 stories…… Continue reading The potential of personalisation
Tag: personalisation
Personalization: the secret sauce
In my last post i discussed why personalization is a good thing. In this post i’ll talk about how to implement it. But first, here are some more reasons for personalization. To scroll through a day’s worth of Metro headlines on mobile would take 40 pages on an iPhone5. Metro users rarely use the site…… Continue reading Personalization: the secret sauce
How your news brand can reclaim homepage traffic from Facebook
The popularity of Facebook is incredible. A third of the UK population visit the site every day. The average time per visit is 20 minutes. People don’t visit newspaper homepages any more, they visit Facebook instead (especially on mobile). Mark Zuckerburg says Facebook will be “the best personalized newspaper in the world”. What’s even more…… Continue reading How your news brand can reclaim homepage traffic from Facebook
Top categories: a probabilistic approach
Here is a common scenario. A sequence of article headlines is shown to a user. The articles have different categories. The user reads some of the articles. Which categories does he like? Which categories does he dislike? Probability to the rescue… Consider the example of an app that shows 10 headlines. Each article has a…… Continue reading Top categories: a probabilistic approach