Google base their vision on “What could be true 5 years from now?” Here’s what i think will happen over the next 2 years in the media world. 1. Mobile. Mobile will be 75% of internet traffic in 2016. (ComScore say it’s currently 60%, up from 50% in 2013. Detail.) 2. Native advertising will become…… Continue reading 5 predictions for the media world 2015/16