Typically, dev targets are based on functionality delivered. This depends heavily on having very specific requirements – how do you define “done”? Its much harder than it sounds. What if the functionality is delivered but with major bugs? What if (when) the requirememt change halfway through the sprint – is that shifting the goalposts? There…… Continue reading Dev targets: measuring business value
Tag: metrics
Metrics: Time on site
Average time on site is flawed. TOTAL time on site (TTS) is more robust. It’s the total time spent on the site by all (target) users. With this metric: some users spending more time on the site is always good; more users is always good. Other issues are detailed here. For example, “bounces” count as zero…… Continue reading Metrics: Time on site
How To Make Bonuses Work
The Bad News There is no way to directly measure a team’s impact on the business. The most effective use of bonuses is for sales people. The more they sell, the bigger the bonus, right? But even this isn’t direct. The amount they sell might be due more to the health of the economy and…… Continue reading How To Make Bonuses Work
Targets are Slippery
It’s notoriously hard to come up with robust targets. Many sites have monthly traffic targets based on Page Impressions and Unique Users. But is this the best measure? Does it really measure what you want? What i want to know is How good is the product? How loyal are the users? How adaptable is the…… Continue reading Targets are Slippery