Dev targets: measuring business value

Typically, dev targets are based on functionality delivered. This depends heavily on having very specific requirements – how do you define “done”? Its much harder than it sounds. What if the functionality is delivered but with major bugs? What if (when) the requirememt change halfway through the sprint – is that shifting the goalposts? There…… Continue reading Dev targets: measuring business value

Metrics: Time on site

Average time on site is flawed. TOTAL time on site (TTS) is more robust. It’s the┬átotal time spent on the site by all (target) users. With this metric: some users spending more time on the site is always good; more users is always good. Other issues are detailed here. For example, “bounces” count as zero…… Continue reading Metrics: Time on site