If Metro is going to beat the competition then we need to learn faster than them. We need to learn what users want. We need to identify our assumptions and validate them. It’s faster to validate an assumption than a whole feature or product. For Metrovision, our top three assumptions are: People prefer browsing with…… Continue reading Products and the art of winning
Tag: experiments
How to rebrand content sites
Rebranding often goes hand in hand with a change in business strategy or content strategy. As my previous post discussed, big changes are risky. Incremental changes lets you validate you’re on the right track. Fortunately for content sites, content is relatively easy to experiment with. You can try out a new strategy on a small scale. We’ve…… Continue reading How to rebrand content sites