Rebranding often goes hand in hand with a change in business strategy or content strategy. As my previous post discussed, big changes are risky. Incremental changes lets you validate you’re on the right track. Fortunately for content sites, content is relatively easy to experiment with. You can try out a new strategy on a small scale. We’ve…… Continue reading How to rebrand content sites
I’ve looked at the biggest stories on metro.co.uk in the last 3 months. There are 11 with over 0.5 million page views. 4 (of the top 7) are heartwarming: the South African NekNomination 4 (of the top 10) are weird: the woman hiding in a man’s closet for a year 3 (including the top 2) are funny: the Dad laughing…… Continue reading What type of articles are most popular?
Content is king. If your content is good then users will return and they will bring a friend. SEO can drive users to your site in droves but unless the content is good they won’t stick. Don’t get me wrong, SEO is big, but it’s not the answer. It’s like a restaurant that caters for…… Continue reading Content is King