In this new supersaturated digital universe of infinite free digital duplication, copies are so ubiquitous, so cheap, free in fact, that the only things truly valuable are those that cannot be copied. The technology is telling us that copies don’t count anymore. To put it simply: When copies are superabundant, they become worthless. This is…… Continue reading The Future Of News (part 3)
If your brand was a person… how would it fare on a dating site? Here is what people on dating sites seem to think is important (based on number of profiles matching various words). Verbs Entertain 133 Amuse 91 Laugh 1500+ Feel 1046 Inform 92 Learn 1043 Understand 162 Share 599 Talk 1226 Discuss 157…… Continue reading What can dating sites tell you about your brand?
From the book Contagious. “… Wein knew that good food and great atmosphere wouldn’t be enough. After all, the thing restaurants are best at is going out of business… Wein needed something to cut through the clutter and give people a sense of the uniqueness of the brand. But what? How could he get people…… Continue reading Even restaurants can go viral
1. It made Hoque cry with laughter << Hoque, before he watched this >> Dad on school run can’t help laughing at pupil’s slipping on ice 2. There’s always something surprising worth talking about The homeless woman who hid in a man’s closet for a year 3. It’s entertaining… it even makes the budget…… Continue reading 5 reasons why Metro.co.uk is the best news site… in the world!
From Apple’s Tim Cook… We believe that we’re on the face of the earth to make great products and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex… We believe in saying no to thousands of projects so that we can focus on the few that are meaningful…… Continue reading Apple’s missions statement