At Metro, we like to think that we have the best content on the internet covered. The truth is though, that if we can’t copy it we ignore it. We never have headlines on the homepage that link directly to another site. The truth is that there are a lot of sites that do certain…… Continue reading Driving homepage traffic: does aggregation pay?
How your news brand can reclaim homepage traffic from Facebook
The popularity of Facebook is incredible. A third of the UK population visit the site every day. The average time per visit is 20 minutes. People don’t visit newspaper homepages any more, they visit Facebook instead (especially on mobile). Mark Zuckerburg says Facebook will be “the best personalized newspaper in the world”. What’s even more…… Continue reading How your news brand can reclaim homepage traffic from Facebook