How to rebrand high-traffic websites

Avoid “big bang” rebrands – they are high risk (as these examples illustrate). It’s better to do things incrementally – that way you can validate that you’re on the right track. Lean Startup offers a wealth of suggestions on how to do this but here’s one more… Captain Random Imagine you want to rebrand Old Corp as New Corp. Why…… Continue reading How to rebrand high-traffic websites

The Scientist

You are measuring traffic, right? Number of hits. Unique users. Good, just checking. Do you measure the impact of each feature? Metro don’t (watch this space). Here’s an example. We recently redesigned our masthead – the header, logo, background, navigation, search tool and banner space. It took us quite a while. Some people thought this was…… Continue reading The Scientist