How to rebrand content sites

Rebranding often goes hand in hand with a change in business strategy or content strategy. As my previous post discussed, big changes are risky. Incremental changes lets you validate you’re on the right track. Fortunately for content sites, content is relatively easy to experiment with. You can try out a new strategy on a small scale. We’ve…… Continue reading How to rebrand content sites

Business projections: beware the crystal ball

The chances are that your company has a graph of projected profits over the coming years. It is dangerous. It is dangerous because profit cannot be predicted. Profit can be wiped out by an nimble competitor or shift in consumer trends. Profit can skyrocket due to unforeseen success. Past performance is not a good indicator…… Continue reading Business projections: beware the crystal ball

The Black Swan – Highlights

The Black Swan is a classic book on risk. “We will see that, contrary to social-science wisdom, almost no discovery, no technologies on note, came from design and planning – they were just Black Swans. The strategy for the discoverers and entrepreneurs is to rely less on top-down planning and focus on maximum tinkering and…… Continue reading The Black Swan – Highlights

What The Financial Crisis And IT Projects Have In Common

Rock star economist Tim Harford explains one of the big reasons for the financial crisis – tightly coupled systems. Its also the danger lurking in nuclear reactors, big IT projects and most importantly, dominoes (the sport not the pizza). Everything below is from this interview with Tim (my emphasis) … … there was a weird interaction…… Continue reading What The Financial Crisis And IT Projects Have In Common