Category: Metro

In my opinion, Metro’s WHY is conversation. People might say that they read the news to be informed about the world, but the truth is that people are mainly looking for something to talk about. This isn’t unique to Metro. New York Times says, “Where conversation begins”. Huff Post says, “Conversation starts here”. Guardian says,…… Continue reading 2. The truth about news

At Metro.co.uk, we often talk about being “made to share”. I think that sharing is what we do, but not why we do it. Having a WHY is important, as Start With Why eloquently explains. (The 15 minute TED talk has racked up almost 20 million views). People buy what you believe, not what you do.…… Continue reading 1. The power of purpose