How much could personalisation increase engagement?
Here is my best guess at engagement for 100 stories on a typical news homepage. (I estimate that relevant stories have a CTR of 15% as opposed to 10%).
- 30 stories relevant tag/category. 4.5 interesting
- 70 stories not relevant. 7 interesting
- TOTAL: 11.5 interesting
With a mix of personalisation and curated:
- 60 stories relevant tag/category. 9 interesting
- 40 stories not relevant. 4 interesting
- TOTAL: 13 interesting
That’s an increase of 13%. I’ll update the numbers as i continue to gather data.