New products are being launched in weeks, not months…
Swedish tabloid Expressen developed and launched a Buzzfeed-style news site in just 2 weeks. Detail.
ITV created two mobile apps in 9 weeks, with just one designer and one developer Detail.
Trinity Mirror launched UsVsThem in 5 weeks (detail)… and Ampp3d in 8 weeks (detail).
Lean startup is mainstream now. It’s not an advantage, it’s the baseline.