If your brand was a person… how would it fare on a dating site?
Here is what people on dating sites seem to think is important (based on number of profiles matching various words).
Verbs
- Entertain 133
- Amuse 91
- Laugh 1500+
- Feel 1046
- Inform 92
- Learn 1043
- Understand 162
- Share 599
- Talk 1226
- Discuss 157
Search uses stemming e.g. entertain/entertaining, amuse/amusing/amusement, inform/information.
I suspect that stemming means that non-verbs get fewer results…
Adjectives
- Narcissistic 9
- Cool 369
- Edgy 4
- Smart 86
- Clever 49
- Ironic 45
- Funny 714
- Irreverent 284 (an option in the “Humour” select box)
- Provocative 0
Nouns
- Humour 909
- Conversation 556
Results are from Guardian Soulmates (because they’ve got a good search): Women only, 18-31, within 100 miles of London.
UPDATE: “Interesting” gets 40% more hits than “funny” (the most popular adjective)