What type of articles are most popular?

I’ve looked at the biggest stories on metro.co.uk in the last 3 months. There are 11 with over 0.5 million page views.

The results are similar for the most shared stories… 11 stories have over 10,000 shares. 5 are heartwarming, 4 are funny, 2 are weird.

Hmm… we should start tracking our tags so that we can get some better data 🙂

Views and shares aren’t the end of the story though. I think that less popular articles can also make a big difference to our conversion funnel… i haven’t managed to measure it yet though!

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